New Sport Chek spot features a sweating Steven Stamkos

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Tom Hagen

I like how Sport Chek and their agency are breaking new ground in this category. This is the first time I’ve seen an ad with a lot of athletes working hard and sweating. What a novel approach. Kudos to the team for uncovering a creative insight that hasn’t been tapped into yet.

Monday, August 17 @ 11:39 am |